It’s no secret that the internet era is here and that any business that accesses it has a great advantage over those that have not yet adopted this modality. After all, thousands of users are gathered within the networks, which qualifies as an audience to offer a much larger product.
However, getting noticed on the Internet isn’t that easy. Going online means entering a new market with several competitors with a more established clientele.
This doesn’t mean you can’t get noticed, but you must use new strategies to stand out. Among them, sweepstakes aren’t just for igaming; take some time and learn how sweepstakes work to help you go viral in a few days.
In this article, we’ll give you a quick overview of how you can use this sales strategy to your advantage and how it can become one of the best types of network advertising.
Social media: The best way to start
Social media is an excellent place to start announcing your business on the internet. It allows you to share your products or services and is the perfect place to create events, like sweepstakes.
To get started, you must register an account and check your competitors and the users following them. This way, you will contact the public interested in your product.
Likewise, you can also pay for ads specifically targeted to your niche audience. This will save you a lot of time because, little by little, those interested in what you offer will start adding you.
Offer a free product sweepstake in exchange for followers
This is where you test the start of the strategy: you will announce the possibility of getting a product or service for free in a sweepstake, but to participate, they only have to add you and tag a certain number of friends.
Small businesses widely use this strategy, generating a very large chain effect. Those tagged will find out about the offer and likely want to participate, tagging more acquaintances.
In the end, you will conduct the sweepstakes completely randomly and have to give a product to the winner. However, you will have managed to stand out among a group of people who are part of your target clientele.
How can this strategy help me the most?
In addition to having given you great initial exposure within the networks, it will also anchor the participants with your brand. Posting photos on social media of how you deliver the prize to the winner and how satisfied they are with it will be a positive validation to your clientele.
Best of all, you can repeat the strategy whenever you see it viable, allowing you to get more and more followers and potential customers.