During the iPhone OS 4.0 event today, Steve Jobs revealed the multitasking ability for the iPhone. He also announced its integrated mobile advertising platform. The mobile advertising platform, iAd’s will function in selling and hosting ads. According to Jobs, the ads will give 60% of ad revenue back to the developers. In the event, Jobs displayed a demo for the Toy Story 3 ad which was similar to a native ad with a game integrated look, fully interactive.
Jobs stated that, “This is a new kind of mobile ad. Have you ever seen a mobile ad like this? Anything even close?”

Another ad shown by Jobs was an ad for Nike displaying a history of Nike ads and allowing users to switch through a history of the brand’s shoes. The ads for this platform will have access to using location services and the accelerometer. This is surely a new addition to the advertising style with the technique and platform provided by Steve Jobs.

[via TechCrunch]

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