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New iPod Touch 3G has no camera because of cost

Written By Unknown on Wednesday, September 9, 2009 | 12:49 PM


New iPod Touch 3G: Lower Price

When we found out that the iPod Touch wouldn't have a camera, we were shocked. The new iPod Touch 3G has no camera because Steve Jobs wanted to reduce the price and not add any unnecessary stuff to the iPod Touch 3G. He does have a good reason for not wanting to add it. Now man people can buy the iPod Touch 3G at a more affordable price. Read Steve Job's explanation below:
Originally, we weren’t exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine. Because a lot of the games were free on the store. Customers started to tell us, “You don’t know what you’ve got here — it’s a great game machine, with the multitouch screen, the accelerometer, and so on.”

We started to market it that way, and it just took off. And now what we really see is it’s the lowest-cost way to the App Store, and that’s the big draw. So what we were focused on is just reducing the price to $199. We don’t need to add new stuff — we need to get the price down where everyone can afford it. - Steve Jobs

You can read more Q&A's with Steve Job at The New York Times. It's all good Steve, I'll still be preordering my Zune HD!


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September 9, 2009 at 1:04 PM

hey wtf they reduced the nano tho by 50 dolars not 30 like the touch n now it has camera tat makes no sense they could of added the camera witout reducing but seriously they reduced the nano by more n added a camera steve jobs **** you!!!

September 9, 2009 at 1:17 PM

So iPod touch 3G is iPod touch 2G with more memory and ram. Apple what an epic fail. It's really just and iPod touch 2G no point unless you need the memory

September 9, 2009 at 1:20 PM

As for Zune HD it's gonna beat iPod touch and because of Steve stupid mistake Microsoft might win so screw you apple big let down 

September 9, 2009 at 1:23 PM

I understand what Steve was talking about. It's the best portible gameing system and most of the games are $0-$10. He wanted to perfect the iPod touch by making it faster, more memory, and cheaper. Although a camera wouldve been freaking awesome, it's ok. It's all good

September 9, 2009 at 1:23 PM

its not worth buying another ipod, waste of expectation. they should've of added it.

September 9, 2009 at 1:55 PM

I totally agree with you 100%

September 9, 2009 at 2:07 PM

YES!!! YOU KNOW WHAT THIS MEANS? It means that a camera for an iPod touch will be sold SEPERATLEY so 2nd gen users will not have to cough up 300 dollars for the same device with a camera.

September 9, 2009 at 2:28 PM

f**cking Steve Jobs... Wants to make competition with PSP & the DS.. we do not need the iTouch to be a gaming System... we have either our PS3s or Xbox360s. Stop wasting money on developing stupid games and use it for something else!! for ie: BUILT-IN CAMERA! in it.

September 9, 2009 at 2:33 PM

sold separately? This are not Hotwheels brand.. ok?

September 9, 2009 at 2:40 PM

i agree with jobs but WTF?!?!?!? with this let down microsoft is going to have a bigger share in mp3s because of their zune HD

September 9, 2009 at 5:10 PM

Come on Steve jobs!How much does a camera lens really cost anyway I know 10 dollar phones that have a camera.You could have at least given the people that.Now your going to lose alot of business for that dumb decision.Just to cut what, a 5 dollar camera system?Apple people are so greedy.You guys are going to make everybody hate you guys.Same as you guys trying to lock out the iPhones from being jailbroken.If I pay 600 dollars for my iPhone. I'm not aloud to do what I want with it WTF!You guys are quickly starting to make people not even want your products.

September 9, 2009 at 10:13 PM

Seriously? Nobody wants an 8GB iPod touch. We all expected 16GB at $200. Turns out the 8GB is still essentially second gen hardware. Apple's site says the "speed improvements" are in the 32/64GB ones only. So it's a huge rip-off. 8GB touch for $200 or 16GB Zune HD for $220? Oh and 32GB iPod Touch for $300 or 32GB Zune HD for $280?

September 9, 2009 at 10:44 PM

Look! Steve made the disision not you, shore I would have loved a camera but its still better than other products that are made from plastic and break like shit!!! If he makes it to much better people will stop buying the iPhone and go cheaper the bottom line is apple is quality and by next year the touch will be about 12x better so stop worrying about what's better because you CANT BEAT APPLE.

September 9, 2009 at 11:57 PM

while im dissappionted i know y apple didnt and probably wont hv an ipod touch with a camera.
they need at least a 2mpx cam bcos otherwise ppl will get even more frustrated that their cam doesnt take good pictures and they r paying for it. okay so they need to add the same cam they used on the 1st iphone and 2nd (even thicker) iphone on something that is a lot thinner than both (almost 1/2 as thick at its thickest point than 2gen iphone). and they hv to update the internals to match the iphone 3gs. the only remaining possibility is to cut the battery life which is not good to start with then ppl will complain about its batt life. so the only possibility wud be to make it thicker but knowing apple thats not gna happen. so now ur thinking that they managed to add a cam to nano so y cant they add it to touch? well the cam they used in nano is no gud. it is vga which is what the 1st phones with cameras used. so its a shit cam but to cover up the fact that it doesnt take gud pics, apple prevent u from taking pics so u can only record video at 30fps which covers it pretty gud. most basic phones record video at vga resolution so the dif is harder to notice. now this is what apple has become: innovative so they can try to cheat the consumer. a trend that started with the intro of the iphone and few apple fans notice and live in their apple world where everything shiny and with an apple sticker on it is perfect.
apple was innovative when they needed to improve their sales. now that they are well established as the no1 in music industry they become lazy and complacent cos ppl keep buying their stuff so y shud they need to really improve the features if ppl r gna buy anyway? the only way to bring back the good apple is to stop buying their products.

if u like what apple has become continue buying its products, if u want apple to bring back the innovation they once had then stop buying their products.

September 10, 2009 at 6:20 AM

GAAAAAAAAH!!! HATE APPLE. I've been waiting for the version with the camera. Now I rather get Zune HD or Creative's Zii!!! NOOO!!! WHERE IS CAMERA?!?!

Chris H
September 10, 2009 at 7:57 AM

F*** you that's all i have to say the freefall in sales will say the rest.

September 10, 2009 at 9:42 AM

Lol..... pre ordering the Zune HD........Lol

It is a good reason, but i will keep my first gen iPod too.

September 10, 2009 at 9:46 AM

Owell Whatever I will buy the new ipod nano now so i have iphone 3gs,ipod touch , and a nano! :P

September 10, 2009 at 10:10 AM

I see that apple has lost the desire to give good stuff. they "make" a new iPod Touch but if you see it's only a 2nd generation iPod with bigger capacity. Apple just worry about the money they get and not for the products

I'm very disappointed with the new iPod Touch, I'll never waste my money on a 64GB 2nd generatoin iPod touch

September 10, 2009 at 10:32 AM

damn this seriously pissed me off wtf is that???
not adding a camera and a microphone thats bullsh*t!!!
wtf is that?
seriously i currently have an ipod touch 2g and theres no reason for me to upgrade to this nonsense useless bs
i would have bought it if it had a camera
seriously wtf is up with apple???
first the 3GS i mean yea... it has a few more specs than the 3G but its basically the same BS...
sooo no reason to upgrade....
they fudged up on that.... they should have changed the appearance at least that would of been more than enough of a reason for people to go out and buy it....
but it looks the same and everything....
the only difference it has is the voice memos.. and the gps...
and thats it...
and its "50% faster"
yea.... thats it... apple is dropping the ball here....
whats going on????!

September 10, 2009 at 11:50 AM

You ppl are missing the point, they are doing the same thing they did to the iPhone 3G/3gs, they are making it more affordable for those who do not have one, not to get those who want to upgrade to a new one to buy one, this is a smart move by steve jobs, he is doing what Microsoft did with PCs, he is putting one in the hand of every house hold "member" either way apple has still had the upper hand on all of this, they may fall slightly in stocks over the next 2-3 months but when Christmas comes, more parents will buy an iPod touch than a Zune due to pricing, plus why does an iPod need a camera anyways....you can use a digital camera with a wifi SD card and set up an adhoc....plus to put the camera apple wanted into the ipodtouch, those mechanics run up to 150 bux depending on the mp...and those $10 phones have VGA cameras which are shit compaired to the camera in an iPod, well with this last thing said, just wait till iPod 4g is put out....

September 10, 2009 at 12:29 PM

Well, I don't think it became much more affordable. I mean the price only fell from 225 to 199 for the 8GB version with no new stuff except more RAM.

September 10, 2009 at 1:03 PM

:( no camera or microphone....!!!

1 these i touch 12n3g are the same
2 id pay extra for a camera
3 whos this steve guy!!?? i dont care about the cost i wanna camera he just lost more then half of his buyers!
4 idontthink im buying this since i already have a i touch 2g and thats not any different from the 1st one


September 10, 2009 at 2:04 PM

Competition with DS? The DSi has a camera. Where's the competition there? DSi would be a no-brainer. A camera in the iTouch would have made it more desirable and thus creating more competition between those two devices.

To have a camera in the iTouch and to not have to carry game cartridges or UMD's would be more of a benefit to me. It's hard for me to believe that "customers" didn't mention not having a camera. Oh well, what's done is done and SJ can kick himself later.

Jeff R
September 10, 2009 at 2:04 PM


September 10, 2009 at 2:25 PM

Nympillis do you work at apple?You sound like a sales rep.The iPod and iPhones camera's suck.You would think with all the advancements in science and technology they would have came out with a solid camera by now.Tell that to your boss at apple.

September 10, 2009 at 6:57 PM

I have a 1 st gen and I like using it to browse without loading up a computer to do so. I like plugging the headphone Jack into my cr and listening to the music I have pit on here.

I have a 360 and a ps3. I play cod4 ( soon modern warfare 2 ) on a 1080P 52 inch tv.

I have played the games on this tiny screen and it amuses me, for about 5 minutes! This isn't a gaming system. Never will be.

I was going to buy my wife one for the camera and video. The iPhone I great at talking pictures and viewing them. Not just a camera which I usually jut great for taking them. Plus she can have all her and vids there in her pocket. FK it, I'll have to buy something else.

Somebody said it right before here. Apple didn't used to care so much about the bottom line , but rather make a solid product. Looks like greed has become the cancer in the company that has shot to the top so fast.
Keep putting out this bullsht and stop evolving, you cease to stand out any longer.

September 11, 2009 at 12:08 AM

in better words, steve jobs will bring 4G touch into play by Xmas time saying "we listened to people demands, so introducing touch w/video" (crowd claps)... Or i look at it in a different way, do not give install camera, because it may kill the sells on the 3GS... why? people text more than talking on the phone anyway... we allowed texting apps to enter our stores....

September 11, 2009 at 6:51 AM

well I would pay more to get a camera in my Ipod tou, I don't think this is good idea, why would i pay for useless ipod tou when there is a ipod camera?
whoever said there is good reason for it is not thinking THEN why wouldn't they take the Iphone camera so it will be cheaper? the good idea here is to buy used iphone from craigslist.org or whatever web
less money more and better use.

September 11, 2009 at 9:09 AM

I was very disappointed when i found out that the new iPod touch didn't have a camera, but Steve jobs make perfect sense if u really want a camera just get the iPhone, also for the camera on iPod nano, it's a waste of money I mean sure it's a cool feature but you can't even take pictures! Also it will be a pain uploading videos on to different computers since it uses iTunes

September 13, 2009 at 12:23 PM

i guess apple should build an accessories for ipod touch that have camera function so if someone need that for their ipod touch, they can buy for it

September 14, 2009 at 5:14 AM

I was hot to buy a 64GB Touch but now I won't.

Why wouldn't they keep the 8 GB without a camera and the 64 GB with a camera?

I will now wait until the model with a camera comes out and keep suffering with my 16 GB 1G.

September 14, 2009 at 6:56 AM

Aww...this is just sad. My 8yr old wants this for her bday in 5 days, but she thought it had a camera :( I am so disappointed with Apple for this and for the 2g, 3g/s. I have a 1st generation iPhone that I will keep as long as possible. Reason: it isn't a poorly made pos, it's from back when Apple actually put pride into their work. I'm getting so tired of the greed. Apple, you guys need to focus on quality, not quantity bc most of your customers (atleast from the beginning) are willing to pay the extra $$$ for a better product. I currently have 6 pretty highend Apple products in my home that I could easily replace with your competitors!

September 16, 2009 at 5:30 AM

sj ur a f****** idiot for not putting a camera in it I would have defenitly bought iPod 3g the iPod is fast enouph anyways and u ONLY dropped the price 25 f'n $$ if u woulda dropped it 50 or 100 I'd understand bur 25 WTF

September 19, 2009 at 4:27 AM

damn got so upset wen I found outt the new ipod 3g has no. camera I have iPod touch tha first one n why would I waste money buying the new one there's no point damn I waited for it so long n now this shit comes out wow wat a waste but come on PUT a CAMERA on THE IPOD !!!!

September 21, 2009 at 2:30 AM


I don't know why a Nano owner would want a video camera and ONLY a video camera on that tiny thing. I'd have to say that a much greater number of people would want an iTouch with a camera than a Nano with a semi-camera. Looks like I'll be holding off an iTouch purchase for a few years!

September 21, 2009 at 11:23 AM

wow... omg i was so going to buy the itouch 3g but just found out that it doesn't have a camera. i always wanted a camera on an itouch!

September 22, 2009 at 1:27 AM

I too was ready to buy an Ipod Touch. I was going to get the 64 gig model and found out there was no camera. I will just have to wait for the next gen of ipods. Come on Steve Jobs, get the clue!!!

October 2, 2009 at 2:30 PM

This sucks I was even selling my 1g touch to get this now I guess I'll wait longer till one comes out with a camera

October 14, 2009 at 1:31 PM

I agree with most of the others opions. I have and iPod touch 2G and was going to buy a 3G just to have the camera! I don't even see what you changed other then dropping the price $25, why didn't you just drop the price of iPod touch 2G? Some people are just insults to human intelagents, like you! This is the stupidest thing I've ever heard of in my life. You lost many cotumers doing this, and from what I've read it will continue to decline. Then maybe you'll think twice about this bull shit. About an iPhone my opion is that they are worthless, and over priced. I mean you can buy any other touch screen cell and not have to pay extra to use it, ha, it really humars me how stupid you are.

October 20, 2009 at 4:07 AM

Wow... well, I trust Apple's marketing acumen. They've certainly earned years worth of credibility. But I, too, have to say that the ONLY reason I was waiting to buy an iPod Touch was to get the camera and (I'm assuming) built-in mic. I was even considering buying my wife a new one, and the one she has was only a few months old at the time. Maybe down the line.

November 19, 2009 at 9:33 PM

Well I must agree with others here...I wanted to buy new touch, but without camera...today you've got camera almost in every device, and that few more money would be likely spared than buy it without camera. Well now I don't know if buy it or not. I think I'm going to find something different...

November 21, 2009 at 5:30 AM

I was begging my dad for an iPod touch with the camera for Christmas but I guess I'll save up money and get something else. But, i dont get it, what if someone already has a cellphone (like me) and u want an iPod Touch, but you want it sooo bad after awhile that u get an iPhone because it's so similar but you already have a cellphone that you can't undo the contract! So basiclly you have 2 cellphones but u got the iPhone because it has the camera, music...etc.

December 4, 2009 at 10:55 AM

i want a camera on it because i dont want a iphone because i already have a $1000 phone already but the camera dosent work so i want to see a camera on the ipod touch because theres so many apps i cant use on the app store because theres no camera.

December 24, 2009 at 7:27 AM

ok then....if u think it's so easy the put the goddamn camera in the shit, then why don't u put the f'ing camera in ur self b*tc*!

January 2, 2010 at 5:51 PM

EVERYONE NEEDS TO SEND THIS FEEDBACK AT http://www.apple.com/feedback/ipodtouch.html Because if enough people request it then it is more likely to happen.

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